BRAND AUDIT
Making a portrait of the target audience
- • Consumer trends analysis
- • Description of the customer’s perception
- • Revealing of the customer’s motivation
- • Conducting the collaborative workshop with the client aimed to reveal the development of the brand
Research and Testing
- • Holding the focus groups with customers
- • Conducting the in-depth interviews with managers
- • Expert analysis of the research results
- • Testing of the project
- • Conducting a market research taste test
Elaboration of the Brand Development Perspectives
- • Brand portfolio analysis
- • Determine the condition of the brand
- • Product stock analysis
- • Holding the collaborative workshop with the client
IMPLEMENTATION
Production
- • Prepress
- • Preparation of technical drafts
- • Designer’s supervision
- • Product packaging prototyping
- • Production consultation (digital, offset, wide format printing, silkscreen printing, pad printing, engraving)
- • Polygraphy printing
- • Production of standard and original souvenirs
Retail branding, area design
- • Interior & exterior design
- • Stands development and exhibition space decoration
- • Recording to any portable device the ready-made decor template of interior & exterior: walls, partitions, ceilings, floors
- • Branding of shop fittings, uniforms, transport
- • Development of structural units for the exterior and interior: stands, playgrounds, steles
- • Brandbook and concept-book development
- • Designer’s further supervision of the identity implementation at POSM and offices
Legal Support
- • Patents examination
- • Terms of reference registration and industrial design
- • Patent attorney consultation
Consulting
- • Consultations on branding
- • Training courses for staff on how to work with the brand
- • Preparation of advertising materials for retail chains
VISUAL COMMUNICATIONS
Branding, Rebranding, and Restyling
- • Logotype development
- • Corporate identity development
- • Brandbook development
- • Brand polygraphy design: booklets, catalogues, annual reports, calendars, brochures
- • Creation of brand personalities
- • Photography and food styling (advertising photography, still life, posed photography, interior photography)
- • Packaging design development
- • Packaging form development
- • Development of infographics, pictograms, icons
- • Development of key images, creation of illustrations: artistic, 2D, 3D
- • Design of POSM materials
Digital branding
- • Websites development: custom CMS, personal hosting platform, landing pages and etc.
- • Website maintenance (content management, technical support)
- • Launch of online advertising campaigns
- • SEO
- • SMM
- • Development of mobile applications: interface design
- • Motion design
PROJECTION
Strategy
- • Formation of brand development directions
- • Building a brand platform
- • Development of a communication strategy
- • Development and implementation of motivational programs (administrative, economic and social ones)
Verbal communications
- • Naming
- • Slogan formulation
- • Header
- • Main advertising textn
